Market for Trademark

Maryam Zehtabchi (WIPO), “Market for Trademark”

This paper focuses on the notion of “market for trademarks”.First, welook at trademark market vis-à-vis patentto unveil theirmarketdifferences which unveilstrademarks have higher  market visibility,  less complementarity,  less value  rivalry,  lack  of repugnance, indefinite renewabilityandareemployedinbroader range of products. Second weposit a formal  model  to  discusses  how  fluctuation  inmaintenance  costimpacts trademark transactions.  Our  model explainsthat,  an  increase  in  trademark  maintenance  cost increases rate of transactions, thesetransactionsare more likely to be in form of security interestand among parties in distant locations.