Nicola Searle (University of London), “Changing Business Models in the Creative Industries: Industry Response to Copyright Challenges in the Digital Era”
Adopting a longitudinal case study approach, this paper reports on analysis of the interaction between business models and copyright. Beginning in late 1990s, business models were touted as the solution to market and technological changes, including increased copyright infringement, stemming from the advent of the digital era. In the ensuing years, business models have received mixed reviews from scholars who question business models’ ability to manage market change and the enforcement of copyright. This academic critique is in contrast to the widespread adoption of business model strategies by practitioners. This paper reports on a follow-up, longitudinal study of six case studies constructed in 2010, on the interaction between business models and copyright in the creative industries. It suggests that copyright is a secondary force in shaping business models, highlights wider challenges to the creative industries, and provides copyright policy recommendations.